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  • Chris & John

Ep 81: Sending the Elevator Back Down with Brandon Rule

When you go up in the world, don’t forget to send the elevator back down. In this episode, we speak with entrepreneur and real estate investor Brandon Rule, whose values-driven approach is helping him give back to his community. But before he developed affordable housing, he had to carve a niche in the real estate landscape. We talk about his creative pathway to the industry and how he’s aligned his mission with his work. Early in the episode, Brandon discusses how his grandfather impacted his trajectory. He then shares how he got his start in real estate through house hacking and sweat equity. We dive into the topic of networking and Brandon highlights how important conferences, being humble, doing your homework, and building organic relationships have been in establishing his network. After talking about how much bad real estate advice and ‘get-rich-quick’ content is being put out there by marketers, Brandon emphasizes how investing is a marathon, not a sprint. Reflecting on these points, he dives into what he did when he ran out of money and explains how, in his experience, failure is a learning opportunity. Near the end of the episode, Brandon gives his advice on how you can get your foothold into investing by providing value, nurturing the right relationships, and being intentional with your actions. Tune in to hear more of Brandon’s story and how he found success.

Key Points From This Episode:

  • Hear Brandon’s journey and how he shifted his path to real estate investing.

  • Wanting to pass down generational wealth and positively impacting your community.

  • How the previous generation can influence our lives and trajectory.

  • What Brandon did to put himself in a position of power over his time.

  • Spending after-work hours learning the ‘game’ to become an investor.

  • Getting a start in the industry through sweat equity.

  • How Brandon grew his business from a four-unit house hack to a large enterprise.

  • The importance of being creative when entering real estate; there’s no set path.

  • Brandon’s advice on building your network and stepping out of your comfort zone.

  • The danger of marketers who sell poor real estate advice; there’s no get-rich-quick real estate method.

  • Why you need to understand the ins-and-outs of real estate to find success.

  • Why the best coaches transition into that role after first building their business success.

  • Using failure as a learning opportunity and what Brandon did when he ran out of money.

  • How living your purpose and working hard has opened doors for Brandon.

  • Showing your value and growing relationships to find other income streams.


“I didn’t know what I was doing but when a firm partnered with me, it gave me the confidence to know that I was on the right track.” — @B_Rule [0:19:06]

“You don’t typically see people who are willing to leave their comfort zone and build relationships and be intentional about how they are taking the proper steps to do the work.” — @B_Rule [0:24:40]

“Either you win or you learn, there’s no true failure.” — @B_Rule [0:38:58]

“When you’re living your purpose and doing what you need to be doing, doors will open up.” — @B_Rule [0:44:24]

Links Mentioned in Today’s Episode:

Brandon Rule

Brandon Rule on LinkedIn

Brandon Rule on Twitter

Brandon Rule on Instagram

Rule Enterprises

The Rose That Grew

Marquette University

ACRE Program

PNC Bank

Rich Dad Poor Dad




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