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EP 10: Richness Beyond Wealth with Rod Khleif

Being successful in real estate is about much more than real estate! In this episode, we get into the mindset and daily practices of those who have truly achieved the exceptional. Joining in on the conversation is real estate investor, Rod Khleif, who has not only been widely successful in business but who is also a passionate philanthropist who advocates for living a life of meaning and fulfillment. Rod gives us an overview of his childhood and the circumstances that made him decide to get his real estate broker’s license straight out of high school. He shares how his net worth practically skyrocketed to $17 million overnight and the humbling experience of losing every penny during the 2008 recession. But failure is only final if you don’t get up and go at it again.

For Rod, failure is a necessary ingredient to success as everyone who has ever done something great has had to overcome it sooner or later. Another key to achieving success is by giving back, and he explains why wealth without a greater purpose can never satisfy. Rod also gives us a run-through of the goal-setting process he does with his students, talking about the importance of identifying everything you want, what you want to learn and who you want to help. Tune in for more wisdom for successful living!

Key Points From This Episode:

  • Immigrating to the US at a young age, growing up poor and realizing that he wanted more.

  • Why Rod got his real estate broker’s license at 18 instead of going to college.

  • Learning the importance of mindset from a mentor and being influenced by Tony Robbins.

  • Rod’s “overnight” $17 million net worth in 2006 and why and how he lost it all in 2008.

  • Knowing why you want to achieve a goal and working backward from there.

  • An overview of the goal-setting process Rod takes his students through.

  • Writing down everything you want, what you want to learn and who you want to help.

  • Putting time limits on your goals and knowing the why behind each of them.

  • Why you must include pain points in goal setting and designing a plan for your life.

  • Having visual reminders of and exposing yourself frequently to the things you want.

  • Why you should not fear failure but being in the same place a year from now!

  • Working towards higher quality problems and what most high achievers have in common.

  • Rod’s morning routine, including being grateful for things that he hasn’t even got yet.

  • Being completely present when spending time with your loved ones.

  • The importance of having new goals lined up after achieving a big one.

  • Rod’s philanthropic efforts of feeding holiday meals to 70 000 children over the last 20 years.

  • Narcissistic wealth accumulation and why success without giving back is not success.

  • Being around people who are likeminded and are at a level ahead of you.

  • Getting into the investment space by investing passively.


“The fact of the matter is, your success in anything is 80 to 90% mindset and psychology. It’s only 10 to 20% the mechanics, the vehicle, the real estate, be it entrepreneurship, be it business, whatever it is.” — @RodKhleif [0:03:14]

“If you’re not happy at home, there is no real estate.” — @RodKhleif [0:31:26]

“Find something that you love, that you’re passionate about, that makes you get emotional if you do something to help. It can be animals, the environment, whatever it is – have something bigger than just the money because that’s what will give your life a richness beyond anything else.” — @RodKhleif [0:35:54]

Links Mentioned in Today’s Episode:

Rod Khleif

Rod Khleif on Twitter

Tony Robbins

The Top Five Regrets of the Dying

Bronnie Ware


Sara Blakely

The Time Ferriss Show

Lifetime Cashflow Through Real Estate Investing

Multifamily Community

Sam Zell

RK Multifamily Bootcamp

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